Every business knows that by collecting feedback, they can improve their services and better satisfy customers’ wishes. However, if your business is like most out there, your clients either because they are tired, stressed or simply busy, do not have the time or motivation to give you feedback. What if you could implement creative processes to make them thrilled to help you understand what they like and what you could do better?

Here are five fun and interactive ways to improve your ability to collect valuable feedback:

  1. The feedback tree
  2. Free wifi with a twist
  3. The Mystery diner
  4. The Dartboard game
  5. Combine Loyalty and Feedback
1. The feedback tree

Imagine if your customers could write few words about how much they liked (or not) their experience in your restaurant and hang it on a tree? This is the Feedback Tree where the traditional boring feedback box is replaced by a gorgeous tree inside your business! And remember—no matter if you clients are teenagers or in the prime of their life, everyone appreciates to be surrounded by a lively environment.

2. Free wifi with a twist

How could the long and painful process of gathering feedback from your customers be eased? One answer is finding ways to match your clients’ personal interests with yours by capitalizing on your available resources. What about relying on your free Wi-Fi to collect feedback? When your users log in to your Wi-Fi network they will be asked to provide their feedback to proceed. A start-up called “Social Wi-Fi” developed this idea and offers you to easily gather feedback from your Wi-Fi network.

3. The Mystery diner

If you already have an active online community or you would like to increase your followers while getting valuable feedback, this third method might be for you! The Mystery shopper concept leverages a social media contest to select a group of clients who will visit and judge your restaurant anonymously. Like a ‘Michelin’ food critic, this group of individuals will rate and review your restaurant based on tailored criteria (which you have set beforehand) such as the quality of the food or the atmosphere. Rather than publishing their review online, these mystery diners will directly provide you feedback based on their experience in your restaurant. This technique is effective to improve your visibility using the contest on social media and more importantly to harvest detailed feedback in a very original manner.

4. The Dartboard game

Sometimes we all need a break from the seriousness of life! This method is especially designed for your still young-at-heart clients! The Darts Game technique consists of gathering feedback from your customers directly on a “dartboard” customized with the criteria you would like to be judge on. Not only the dartboard game helps you improve your services and interact playfully with your customers, it is also a trendy wall decoration!

5. Combine Loyalty and Feedback

Another way to collect feedback is to link it to your loyalty program and then incentivize your customers to provide you private feedback for some extra points.  A fast-growing start-up, Yollty, provides an innovative solution that goes beyond the traditional paper stamp cards and has the feedback feature included, out of the box. The added benefit of this solution is that you don’t have to manually analyze the feedback, everything is accessible in an intuitive online dashboard!

Choose to be gifted, join Yollty!

Implementing an efficient feedback system

We all need people who will give us feedback. That’s how we improve. – Bill Gates

If collecting more valuable feedback is what you are looking to achieve in 2019, implementing one of the five original ideas highlighted in this blog post might help you achieve this goal! Try out one of these methods:

  1. The feedback tree
  2. Free wifi with a twist
  3. The Mystery diner
  4. The Dartboard game
  5. Combine Loyalty and Feedback

Do you have any tips on how to collect feedback from your customers?

Let us know below.